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How to Build an Effective Website for Your Small Business

how to build an effective website for your small business

70 – 80% of people will usually research a business online before they visit or make a purchase, but despite this less than two-thirds of small businesses actually have a website.

If you’re a small business, it’s more important than ever to have an effective website.

Not only will it help you reach new customers, but it can also help you convert them into paying customers. In this blog post, we’ll discuss some of the most important things to keep in mind when building your website.

We’ll cover everything from obtaining a good domain name to putting your contact information above the fold. Wondering just what the heck that means? Read on.

Why Do You Need A Website?

The first step to building an effective website is understanding why you need one in the first place.

For many small businesses, a website is seen as an unnecessary expense. After all, if you have a brick-and-mortar store, why do you need an online presence?

The answer is simple: because your customers are online.

More and more people are doing their shopping, research, and comparison online before they ever step foot in a store.

Consider this: how many times have you looked at a menu online before visiting a restaurant or cafe? Or how often have you looked at the pricing and service list for a salon? While tools like Facebook and Google My Business can let you display these, they won’t do so as effectively (and on-brand) as a website will.

If you want to reach new customers, you need to be where they’re looking for you.

Not only that, but a website can also help you convert leads into paying customers. A website is the perfect place to showcase your products or services, list pricing and specials, and give potential customers a taste of what you have to offer.

Think of it this way: a website is one of the most cost-effective marketing tools you can have. It’s available 24/7, it reaches a global audience, and it doesn’t require a lot of maintenance once it’s up and running.

So, how do you build an effective website? We’re glad you asked.

Start with a Good Domain Name

Your domain name is your website’s address on the internet. It’s what people will type into their browser to find your site.

For example, our domain name is pop-media.com.au

Ideally, it should be the exact same as your actual store name, but of course this isn’t always possible. You want to choose a domain name that is easy to remember and spell. Avoid using abbreviations, as these can make it more difficult for people to find your website.

Make Sure Your Site is Mobile Responsive

If there are any developers out there not making mobile responsive websites in this day and age, well… that would be concerning, to say the least.

Mobile responsiveness ensures that your website looks and functions just as well on a mobile device as it does on a desktop computer.

This is important for two reasons. First, more and more people are using their smartphones to browse the internet. In fact, in the last quarter of 2021 mobile devices accounted for 54.4% of total global website traffic.

The second reason is that Google now uses mobile-first indexing. This means that when your website is being indexed (or ranked) by Google, they will primarily look at the mobile version of your site.

So, if you’re not yet using a responsive theme or template for your website, now is the time to make the switch.

Put Your Contact Information Above the Fold

“Above the fold” is a term used in the newspaper industry to describe the portion of the paper that is visible when it’s being sold.

In website terms, it refers to the portion of your website that can be seen without scrolling.

This is important because you want to make it as easy as possible for potential customers to get in touch with you.

The best way to do this is by putting your contact information in the header or footer of your website, or even better – both!

Keep Pages Uncluttered

When it comes to website design, less is definitely more. You want to avoid having too much text or too many images on each page. This can be overwhelming for website visitors and make it difficult for them to find what they’re looking for.

Instead, focus on having short paragraphs of text and using images sparingly. You can also use call-to-action buttons to encourage website visitors to take the next step, whether that’s signing up for your newsletter or making a purchase.

Beautiful Imagery is Key

Images are a great way to add visual interest to your website and make it more engaging. That said, it’s important to use high-quality images that are relevant to your business.

For example, if you’re a florist, you would want to use images of beautiful bouquets and arrangements on your website.

Make Sure Your Site is Fast

No one likes a website that takes forever to load. In fact, 40% of people will abandon a website that takes more than three seconds to load.

So, how can you ensure that your website loads quickly?

There are a few things you can do, such as using a content delivery network (CDN), optimizing your images, and using a caching plugin.

You can also use website speed testing tools like Google’s PageSpeed Insights to see where your website needs improvement.

Prioritise User Experience and Design

When someone visits your website, you want them to have a positive experience. This means easy navigation, well-written content, and a design that is pleasing to the eye.

You also want to make sure that your website is designed with your target audience in mind. For example, if you’re a doctor’s clinic you probably don’t want to use a lot of cursive or funky fonts. Alternatively, if you’re a restaurant targeting parents that might be exactly what you want.

Make Sure You Have Calls to Action

A call-to-action (CTA) is a statement or button that encourages website visitors to take a specific action. This could be signing up for your newsletter, reserving a table, booking an appointment, or making a purchase.

Your CTAs should be clear and concise, and they should stand out from the rest of your website. This can be done by using a different color or making them larger than the other text on your website.

You should also have multiple CTAs throughout your website, as not every website visitor will be ready to take the same action.

Looking For A Web Developer?

This is all well and good, you might say, but I am no website developer.

That’s cool. We are.

Pop Media specialises in website development for small businesses. We understand that your website is often the first point of contact between you and your potential customers.

That’s why we take the time to get to know you and your business, so that we can develop a website that not only looks great, but also effectively communicates who you are and what you do.

If you’re interested in learning more about our web development services, we would love to hear from you. Shoot us an email at hey@pop-media.com.au or get in touch below.